Most of the time I work alone. Except for a very few successful artists, I think most of us do find ourselves wearing all the hats in our businesses. Besides creating art, we are responsible for scheduling, advertising and promoting ourselves. It can be very challenging to manage time and resources, but it also can be very rewarding to know that our success (or lack of) is the product of your own hard work.
The reality is art is a business. You need to know about marketing, press releases, and managing money. Now with social media, there’s an even bigger challenge of learning how to use the Internet as a promotional tool. Unless you can afford to hire someone to do all this for you, you won’t get far ignoring the options.
With all the online activity I’ve been focused on lately, it was a nice surprise to see a old fashioned paper postcard with my art on it. What a nice break for my to-do list to have someone else create this and so nice to see something so well done. It made me proud to be participating in this upcoming exhibit, Palustris: Celebrating Longleaf Through the Arts .
This exhibit is also rewarding for a more personal reason. It represents my life living in North Carolina. I arrived here knowing nothing of this sandy landscape. I went to grad-school to become a biologist and worked with endangered species which live in these sandhills. And now, as an artist, I am sharing this knowledge through my art and helping educate people about the fragile natural communities in which we live. Several of the exhibiting artists are also my friends. We share the same appreciation for the longleaf pine ecosystem. I am honored to have been invited to participate and also appreciate the efforts of those tasked to produce and market this event. If you have the time, come visit and help us celebrate longleaf through the arts.
Palustris: Celebrating Longleaf Through the Arts
April 6-27, 2018
Opening Reception: Friday April 6th, 6-8pm
Campbell House Galleries
Southern Pines, NC 28387